Living the brand requires practice. Which brings me to a question I hear often: What does it take to build a strong brand ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." The fashion industry has long alienated plus-size consumers, but thankfully, the tides are slowly ...

In a industry dominated by international labels, Singaporean fashion and beauty brands are competing with global giants by ...

The construction industry is increasingly shifting from traditional word-of-mouth referrals to digital marketing strategies.

Consumer Reports’ first-ever brand ranking for used cars—focused on the reliability of 5- to 10-year-old models—makes it clear that buyers can reduce their risks of experiencing problems by focusing ...

Over the past few years, jerseys have made a big resurgence in fashion. It isn’t just Mitchell & Ness throwbacks or the current jerseys for your favorite teams. It seems like every brand is finding ...

Haagen-Dazs is among first-time Super Bowl advertisers in 2025. (Haagen-Dazs via AP) For decades, the Super Bowl ad game was a battleground for marketing giants. Anheuser-Busch, General Motors and ...

Buying a used car can feel like a gamble, even if you find a reputable sales lot and have a reasonable budget. While there's no magic solution to avoiding lemons when you go car shopping, some brands ...