There was a time when Melania Trump used to go out almost makeup-free. During her modeling days, the now-FLOTUS leaned into a ...

Ash K Holm is a Who What Wear editor in residence, a celebrity makeup artist and educator, and the co-founder of the luxury medspa Dripology.

Kylie Jenner shared a fresh GRWM video on Instagram, giving fans a step-by-step look at her full makeup routine from start to ...

Discover the top festive makeup trends for Christmas 2025, from glowing natural styles to bold, glamorous looks that will make your holiday season shine.

Whether you’re looking for a minimal, everyday look for fall, or need a full-on glam look for evening, the toasty makeup trend is a great way to embrace the new season. The toasty makeup trend was ...

Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. If you're looking for some Halloween makeup inspo—look no further. You ...

Natalie Violette shares her Halloween makeup looks over the 31 days of October Natalie Violette Natalie Violette shares 31 Halloween makeup looks over the 31 days of October with her almost 4 million ...

Light up your face. A smile already does that, but multi-chrome make-up can chameleon your look depending on the way the ...

Velvet skin, a pop of color on the lips, and a poreless face that looked airbrushed before Facetune even existed—consider the matte makeup of the ’90s as making its big return to the beauty sphere.