Every publisher’s journey with Adsterra is unique — some find success overnight, while others refine their strategy through months of testing. This case study follows the latter: two childhood friends ...

Sora is the latest app from artificial intelligence research organization OpenAI, which uses the company’s text-to-video AI model, also called Sora, to generate 20 second videos through text prompts.

Mobile marketers, user acquisition managers, and ASO specialists will gather virtually this November for the third edition of App Growth Week — a free ...

Business of Apps Berlin 2025 unites Europe’s app growth leaders for one day of sharp insights, real connections, and strategies that drive scale. In a ...

Cheryl Fowler shares her journey to Head of Growth Marketing at DigiOutsource and offers advice for women in mobile marketing.

On 23rd April 2026, Business of Apps London (formerly App Promotion Summit) returns, bringing together over 1,000 senior leaders across marketing, ...

Verve has released its In-app user privacy report 2025, a comprehensive study surveying 4,000 mobile users across the US and UK. The report examines ...

FastSpring executives presented a "crawl-walk-run" methodology for implementing app-to-web monetization during our latest webinar last week. The session ...

Snapchat’s App Power Pack brings together new ad formats, targeting efficiency, and clearer measurement to help brands unlock app growth with less effort.

Multiple brands, identical products. Coca-Cola vs Pepsi. McDonald’s vs Burger King. Airlines and their middle seats — same route, same extortionate prices. Streaming platforms with the same big ...

Getting a user to the point of subscribing is the north star for many app marketers, and it takes a lot of steps to get there. More than 90 percent of users churn from most apps within the first 30 ...