This shift, Dadwal believes, is forcing marketers to think beyond performance alone. “In certain companies, data might lead ...

Measuring AI ROI is tricky. This article describers the advanced metrics (impact chaining, risk-adjusted ROI) and frameworks ...

Automation has become the default answer to shrinking budgets. Faced with rising sales targets and leaner media spends, many ...

A flood of non-human activity polluted retargeting pools, brands witnessed impression bursts late at night, unexplained click ...

The transition from brick-and-mortar retail to digital ecommerce has generated a deluge of online customer engagement for ...

When you choose where to live, open a store, allocate a public budget or design a marketing campaign, population data by ZIP code is often the missing piece that makes your decision truly data‑driven.

A well-structured and analytics-driven model has the power to transform creators from being experimental spenders into ...

Bluevine reports 24 essential financial KPIs for small businesses to track, focusing on profitability, liquidity, and ...

The firms that will dominate client acquisition in 2026 are making fundamentally different strategic moves than their ...

December 9, 2025 / Precoro, the procurement centralization and automation platform, expands its visibility and ...

Schnucks Markets Inc. is using the Domo AI and Data Products platform to revolutionize its approach to grocery retail data ...