When you want to build a strong AI-powered marketing stack, the first step is to define your AI goals. This means understanding exactly what you want AI to achieve for your agency. Without clear ...

Discover how marketing leaders decide whether PPC should drive pipeline or revenue, and how that choice shapes platforms, ...

This shift, Dadwal believes, is forcing marketers to think beyond performance alone. “In certain companies, data might lead ...

Measuring AI ROI is tricky. This article describers the advanced metrics (impact chaining, risk-adjusted ROI) and frameworks ...

By aligning marketing, sales and CX within a single platform, businesses can transform isolated efforts into a cohesive, high-performing growth engine.

Automation has become the default answer to shrinking budgets. Faced with rising sales targets and leaner media spends, many ...

Search keeps shifting beneath our feet—and 2026 brings the sharpest drop yet. Since Google’s May 2024 launch, AI Overviews ...

A flood of non-human activity polluted retargeting pools, brands witnessed impression bursts late at night, unexplained click ...

Automation experts from Beckhoff, DigiKey and Siemens Digital Industries explain how AI enhances motion control across ...

As the industry’s biggest names merge and talent walks away, we ask leaders the one question no one wants to say aloud: what ...

Casinos track gameplay, habits, and trends to guide players’ decisions. Here’s how modern casino data analytics manages the overall gambling experience.