This shift, Dadwal believes, is forcing marketers to think beyond performance alone. “In certain companies, data might lead ...

Measuring AI ROI is tricky. This article describers the advanced metrics (impact chaining, risk-adjusted ROI) and frameworks ...

Automation has become the default answer to shrinking budgets. Faced with rising sales targets and leaner media spends, many ...

December 9, 2025 / Precoro, the procurement centralization and automation platform, expands its visibility and ...

A well-structured and analytics-driven model has the power to transform creators from being experimental spenders into ...

Bluevine reports 24 essential financial KPIs for small businesses to track, focusing on profitability, liquidity, and ...