This shift, Dadwal believes, is forcing marketers to think beyond performance alone. “In certain companies, data might lead ...
Measuring AI ROI is tricky. This article describers the advanced metrics (impact chaining, risk-adjusted ROI) and frameworks ...
Campaign Middle East on MSN
Digital essays 2025: Automation without blindfolds – how marketers can reclaim strategic control
Automation has become the default answer to shrinking budgets. Faced with rising sales targets and leaner media spends, many ...
December 9, 2025 / Precoro, the procurement centralization and automation platform, expands its visibility and ...
A well-structured and analytics-driven model has the power to transform creators from being experimental spenders into ...
Bluevine reports 24 essential financial KPIs for small businesses to track, focusing on profitability, liquidity, and ...
Discover how marketing leaders decide whether PPC should drive pipeline or revenue, and how that choice shapes platforms, ...
When you want to build a strong AI-powered marketing stack, the first step is to define your AI goals. This means understanding exactly what you want AI to achieve for your agency. Without clear ...
SaaS Financial Analytics Dashboard built in SQL and Mode Analytics. Tracks ARR, NRR, GRR, CAC, LTV, ARPU, and Payback to show how retention and customer acquisition efficiency drive growth in a ...
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