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  1. Understanding Market Segmentation: A Comprehensive Guide

    Sep 8, 2025 · Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.

  2. Customer Segmentation: The Ultimate Guide – Forbes Advisor

    Aug 19, 2025 · Our customer segmentation guide will teach you what it is, why you should implement a strategy and how to build a plan that will help campaigns soar.

  3. Market segmentation: Definition, types, benefits, & best practices

    Oct 14, 2020 · What is market segmentation? Market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subsets of a market …

  4. Market segmentation - Wikipedia

    In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or …

  5. What Is Market Segmentation? How It Works, Careers, and More

    May 4, 2025 · Market segmentation is when a business splits potential customers into groups based on shared characteristics. These characteristics include location, age, income, credit …

  6. Market Segmentation: Types, Examples, and Strategies - Semrush

    May 13, 2025 · Segmentation is the process of taking a broad market and breaking it into various groups (A.K.A. segments) according to specific characteristics, desires, or needs. Take a …

  7. What is Market Segmentation? | Definition from TechTarget

    Oct 29, 2024 · Market segmentation is a marketing strategy that uses well-defined criteria to divide a brand's total addressable market share into smaller groups. Each group, or segment, …

  8. Market Segmentation: Definition, Types, and Benefits

    Jul 8, 2025 · Market Segmentation divides a broad target market into smaller, more defined groups of consumers who share similar characteristics, needs, or behaviours. This blog …

  9. Market segmentation — definition, types, and examples

    Apr 27, 2023 · Market segmentation is the practice of grouping customers together based on shared characteristics — including demographic information or common interests and needs.

  10. What is Market Segmentation? | Hanover Research

    Apr 28, 2025 · Learn what market segmentation is, its benefits, the different types of segmentation, and the steps you can take to implement it successfully.