The Marketing Planning Process
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YouTubeGalton College
The Marketing Planning Process
The marketing planning process is a systematic approach to developing an effective marketing strategy. It typically involves the following steps: Situation analysis: Assessing the internal and external environment to understand the current market conditions, customer behaviours, competitors, and organizational capabilities. Objectives setting ...
10.4K viewsJun 15, 2017
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8 steps Marketing Planning Process with different companies examples
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8 steps Marketing Planning Process with different companies examples
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